Godwin Akpan
3 min readJul 3, 2017


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Godwin Akpan

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Creative Executive Officer, mascot arthouse

Now why do you need a brand consulting firm to manage your brand?

It is simply because you love the likes of Apple inc, Dangote group, Facebook, KFC, Nike, GTBank, Multichoice, MTN, Gucci et al and you want to be like them!😊

Yes, a brand consulting firm will help you think 100 years into your business to actualize your vision. Help you align your brand strategy with business strategy to create opportunities for growth.

Very importantly these reasons for hiring a brand consulting firm will help you maximize that growth:


As a business owner your time is limited. You have meetings to attend, calls to make, plus other pressing responsibilities. A brand consulting firm will help you save time and get things done quicker hence increasing your sales and turnover.


I know you wonder how this can help right? Yes, a branding consulting firm will help you save money especially in an economic downturn where internal employees are led off because of inability to pay their salaries plus other entitlements. It is safer to hire skilled professionals and pay them per project; that saves a lot of money. You will get the required speed, amount of experience and efficiency.


Establishing connections with prospective customers, investors, and partners can sometimes be difficult because of your busy schedules especially overseeing the affairs of your business. Considering letting an agency handle your works will afford you the opportunity to connect with other clients the agency are working for. Building your network also builds your company. This is a great way to expand customer reach and gain greater exposure.


Working with other big brands gives brand consulting firm an edge over your employees. It is easier to interpret your brief skillfully to meet target market because of their vast knowledge of other brands. Brand consulting firms constantly educate themselves by attending webinars, conferences, expos, networking events and using latest technologies. They do all this at their own expense not on your company’s dime.


Brand consulting firms are very focus driven. They live and breathe branding, digital, design, and marketing on a daily basis. That way it is easier to create a strong and successful personality for your brand that makes sense and strategically placed among your customers.


Yes, often companies make the mistake of using too many hands to communicate their brand messages. This act can erode your brand and cost you money to fix. Allowing a brand consulting firm to handle your branding needs is a great way to make sure these guidelines don’t slip through the cracks from one employee to the next. Do not forget that your employees are likely to leave more often hence causing you more to train the next person on the brand and corporate policy guidelines.






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Dangote Industries


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Build a brand that’s beyond design. You are God’s endless possibility and His special brand.

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I am Godwin Akpan and I endorse this message. (3.07.2017)

Keep doing great exploits! :::

Creative Executive Officer, mascot arthouse

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Originally published at on July 3, 2017.



Godwin Akpan

Dedicated, result-driven Disruptive Brand Consultant with 14+ years of experience building brands that connect businesses to customers.